Tuesday, 4 December 2012
How To Find The Right Niche With Video Marketing
Promoting your company is necessary for success. You might have tried to advertise in other places; you should try online videos. Still, video marketing can really be a boon to your business. Read this article to learn more about video marketing and how this method could help you boost your sales.
You should keep your videos under 20 minutes. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you're just speaking to the audience and advertising, then 10 minutes should be your limit.
Your videos should look as real as possible. You need to keep it real with your customers, and they will believe your pitch. When they can't trust you, they won't share the video.
Converting video to podcast format is a very underused method of video marketing. This is a great way to market your product, and you may be able to charge a fee to users. You should never charge too much, however.
Start your video marketing by presenting common issues or posing a crucial question that's relative to your industry or product. Make sure your video fills a need, answers a question or provides information that your customers will find useful. Finally, be sure to prompt the viewer to share the video and benefit others.
If you have a lot of colleagues or employees, recruit them for help when you are trying to market with video. You need to have articulate people who represent the business. Multiple employees may be suited for the task; utilize all who are willing.
Share your video as much as you can. Start by sharing your video with your friends and family. Post a link to your new video on your blog. Spread your link to customers you currently have, through snail mail and through electronic mail. Use popular video hosting sites such as Facebook and YouTube. Spread the news!
Are you selling a product? Make a video showing potential customers how your product works. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. A lot of potential customers will be convinced once they see a demonstration.
Utilize how-to videos. Be sure that the demonstration is complete, from start to finish. Don't fall into the trap of giving people part of the guide for free and making them buy the rest. This will only annoy your viewers. If you respect their needs in your video, they will have more respect for your product.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. If you do a public talk, don't forget to ask someone to record that for you.
Post your videos on YouTube and your primary website. Doing this allows your viewers to watch videos on your home turf, where they can easily buy your products. No matter where the video is from, Google will still count the views, meaning you won't lose any.
A tripod can help your filming seem smoother. You should always steady your camera. For your marketing videos, you will want normal shots and steady panning. A lot of people will only watch a couple moments of a video to see if it is interesting.
By now, there should be no doubt in your mind about the benefits and opportunities associated with video marketing. The old-fashioned way of advertising is not enough. Online capabilities have made video marketing an option that is easy to approach by new business owners, yet vital to the success of many larger organizations. Follow the advice from this article to help your business be profitable.