Wednesday, 26 December 2012
Develop Some Video Marketing Know-How With These Solutions
The leading online brands all use video as a key part of their marketing strategies. Customers enjoy videos and they are easy and fast methods at communicating with them. If you are prepared for video marketing, this article is necessary to get started.
You'll want to focus most of your efforts on short videos, but you also need to have some longer, more detailed videos. The videos that are shorter in length should get your viewers interested in watching your longer ones. Longer selections ought to include more technical information.
It is important that you are checking out your video comments and statistics. Follow your video results to see what methods are working the best.
Remember that coming up with your video content is just half the battle. Video promotion is key too. If you market your video, you'll find you get many more viewers than otherwise. You can produce great content, but you also have to make sure targeted customers see your content.
Are you selling a product? Make a video showing potential customers how your product works. A demonstration of your product in action will really give customers more confidence in its quality. Seeing how products work is terribly effective at convincing people to buy them.
Don't forget about people who access through mobile phones. They have smaller screens, so try to stay away from using smaller print or things that might be too small to see. Mobile users will then appreciate that you considered their needs.
Avoid "auto-playing" videos on your website. Your customers should have control over the play function. Forcing the viewing of the video could actually embarrass them if suddenly the sound begins to blare from their phone just because they went to your webpage. Allow them to choose to play the video if they want to.
One thing a lot of people don't do with video marketing is to create a podcast from their best videos. This offers an additional way to market your business and lets you make a small amount of profit along the way on your most effective interviews or demos. Still, remember that the fee must be nominal.
Choose good and well-thought out titles when starting to use video marketing. Make sure it relates to your video and is easy to remember. The title is one of the most important factors, and without a proper title, the viewers won't know what to expect. You should always think of a good title for your videos.
If your video is big, cut it down to a few smaller videos. Your viewers will pay more attention this way. Many more people will look at your video if you have quite a few every week that aren't too long instead of just one long one.
An effective method in producing your content is by working with other people. These people can be members of your family, your friends or fellow members of a club, and they do not have to be people from your workplace. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.
Tell viewers what they should expect from your video. You can provide a brief introduction in the video description or near the beginning of each clip. Viewers can immediately gauge whether your content can offer something of interest. If so, they will be much more likely to click through to reach your landing page or blog.
Now that you are versed in video marketing, you should start recording. Avoid thinking you know it all after this article, though. There's so much to learn! As you gain experience with video marketing, you will contribute to a stronger identity and a more credible image -- two things which are important to any successful marketing campaign.